Privacy Policy

Last Updated: September 2025

Our Commitment to Your Privacy

Maple Trail is committed to protecting your personal information and respecting your privacy rights. This policy explains what data we collect, how we use it, and your rights regarding your information.

We collect only information necessary to provide travel planning services and maintain communication with travelers. Your data is never sold to third parties for marketing purposes.

Information We Collect

Contact Information

When you inquire about our services or book a journey, we collect:

  • Full name
  • Email address
  • Phone number
  • Mailing address (when required for documentation)

Travel Preferences and Requirements

To plan appropriate journeys, we may collect:

  • Travel dates and destination preferences
  • Accessibility needs and mobility considerations
  • Dietary requirements and food allergies
  • Emergency contact information
  • Passport details (only when required for bookings)

Payment Information

For payment processing:

  • Billing address
  • Payment card details (processed through secure third-party processors)
  • Transaction history related to your bookings

Note: We do not store complete credit card numbers on our systems. Payment processing is handled by PCI-compliant third-party services.

Website Usage Data

When you visit our website, we automatically collect:

  • IP address and browser type
  • Pages visited and time spent on site
  • Referring website or search terms
  • Device information and operating system

How We Use Your Information

Service Delivery

We use your information to plan and deliver travel experiences, coordinate with accommodation and activity providers, handle bookings and reservations, and provide customer support throughout your journey.

Communication

Your contact information allows us to respond to inquiries, send booking confirmations and itinerary updates, provide pre-departure information, and share important travel advisories or changes.

Marketing (With Your Consent)

With your explicit permission, we may send occasional emails about new travel offerings, seasonal programs, or relevant updates. You can opt out of marketing communications at any time.

Website Improvement

Anonymous usage data helps us understand how visitors interact with our website, identify technical issues, improve navigation and user experience, and optimize content based on visitor interests.

Legal Compliance

We maintain records as required by Canadian tax laws and business regulations, process payments in compliance with financial regulations, and respond to legal requests or investigations when necessary.

Legal Basis for Data Processing

We process your personal data based on:

  • Consent: You have given clear permission for us to process your data for specific purposes, such as marketing communications.
  • Contract: Processing is necessary to fulfill our service agreement with you and deliver the travel experiences you have booked.
  • Legitimate Interest: We have legitimate business reasons to process your data, such as fraud prevention and improving our services, while respecting your rights.
  • Legal Obligation: We must process certain data to comply with Canadian tax laws, business regulations, and other legal requirements.

How We Share Your Information

Travel Service Partners

We share necessary information with accommodation providers, transportation companies, Indigenous cultural centers, and activity operators to facilitate your journey. These partners are contractually obligated to protect your information.

Payment Processors

Payment information is shared with secure, PCI-compliant payment processing services to complete transactions. We do not store complete payment card details on our systems.

Legal Requirements

We may disclose information when required by law, in response to legal processes, to protect our rights or property, or in cases involving potential fraud or safety concerns.

What We Never Do

We never sell your personal information to third parties, share your data with unrelated marketing companies, or provide your information to data brokers or list vendors.

Data Retention Periods

We retain your information for the following periods:

  • Contact Form Inquiries: 3 years from last contact, or until you request deletion
  • Booking Records: 5 years after journey completion for reference and quality improvement
  • Financial Records: 7 years as required by Canadian tax regulations
  • Marketing Communications: Until you unsubscribe or withdraw consent
  • Website Analytics: Data is anonymized and retained for 26 months

After these periods, data is securely deleted unless we have legal obligations to retain it longer.

Data Protection Measures

Technical Security

Our website uses SSL encryption for data transmission, secure servers with firewall protection, regular security audits and updates, password-protected access to systems, and encrypted backup storage.

Organizational Measures

Access to personal data is restricted to authorized staff who need it for their work. Employees receive privacy training and sign confidentiality agreements. We maintain incident response procedures for potential data breaches.

Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours as required by law and take immediate steps to mitigate any harm.

Your Privacy Rights

You have the following rights regarding your personal information:

Right to Access

Request a copy of the personal data we hold about you, including how we obtained it and who we share it with.

Right to Rectification

Request correction of inaccurate or incomplete personal information in our records.

Right to Erasure

Request deletion of your personal data, subject to our legal obligations to retain certain records.

Right to Data Portability

Receive your personal data in a structured, commonly used format that can be transferred to another service.

Right to Object

Object to processing of your data for direct marketing or when based on legitimate interests.

Right to Withdraw Consent

Withdraw previously given consent for data processing at any time without affecting past processing.

Right to Lodge a Complaint

File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights:

Contact us at privacy@domain.com with your request. We will respond within 30 days and verify your identity before processing requests involving personal data access or deletion.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your website experience. These include essential cookies for website functionality, analytics cookies to understand usage patterns, and optional marketing cookies with your consent.

You can manage your cookie preferences at any time through our Cookie Policy page, which provides detailed information and preference controls.

Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18 without parental consent.

When families book travel experiences that include minors, we collect information about children only from parents or guardians and only as necessary to provide travel services safely.

International Data Transfers

Your personal information is primarily stored on Canadian servers. When we work with service providers in other countries, we ensure appropriate safeguards are in place through:

  • Standard contractual clauses approved by privacy authorities
  • Privacy Shield certification (for US-based services)
  • Adequate data protection measures meeting Canadian standards

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Notify active customers via email about significant changes
  • Provide a summary of changes for clarity

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us About Privacy

If you have questions about this privacy policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

Mailing Address

Maple Trail
789 Granville Street
Vancouver, BC V6Z 1K3
Canada